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National groups plan next move with Ford; National boycott is not on the table

by Michael Rogers

While awaiting a response from the Ford Motor Company, a coalition of over thirty national organizations is preparing two separate action plans, PageOneQ has learned. Depending on Ford's next move, the group will release either a statement commending Ford or one "blasting" the motor giant and outlining possible next steps to move the company.

A group of national leaders met with Ford on Monday to express concerns over recent reports that Ford was pulling advertising in the gay community for its Land Rover and Jaguar models and was going to stop supporting LGBT organizations. The company has a decade-long history supporting LGBT community groups and events.



Which of the two draft announcements the groups will distribute depends on whether or not Ford meets two conditions agreed to by the coalition in a conference call Tuesday. The call had over twenty representatives from national groups working in the areas of civil rights, health, labor, legal, media, political change, and youth.

A note sent to the coalition with the draft statements said:

"If Ford issues a statement tomorrow that it will continue advertising Jaguar & Land Rover in LGBT publications and says it will continue supporting LGBT events and organizations at current levels, we will issue a unity statement commending Ford…" [Emphasis added]

The draft statement to be issued in the event that Ford falls short of the groups' demands outlines a number of possible actions the coalition may take:

"…including, but not limited to bringing pressure on Ford through its employees, retirees, and Board members, through its dealers, through those who make fleet purchasing decisions, through churches, and through the media.."

With no mention of a nationwide boycott, national LGBT leadership has been able to avoid accusations of attempting to do economic damage to an American company already financially struggling. Ford posted a third quarter loss of $284 million. In its North American operations, the company lost $2.2 billion, pre-taxes. Ford is expected to close five plants when a restructuring plan is announced next month.

Community leaders reached by PageOneQ indicated that a statement from from Ford later today, Wednesday, December 14.

Developing...


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Originally published on Wednesday December 14, 2005.


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