National
groups plan next move with Ford; National boycott is
not on the table
by
Michael Rogers
While
awaiting a response from the Ford Motor Company, a
coalition of over thirty national organizations is
preparing two separate action plans, PageOneQ
has learned. Depending on Ford's next move, the group
will release either a statement commending Ford or
one "blasting" the motor giant and outlining possible
next steps to move the company.
A group of national leaders met with Ford on Monday
to express concerns over recent reports that Ford
was pulling advertising in the gay community for its
Land Rover and Jaguar models and was going to stop
supporting LGBT organizations. The company has a decade-long
history supporting LGBT community groups and events.
Which of the two draft announcements the groups will
distribute depends on whether or not Ford meets two
conditions agreed to by the coalition in a conference
call Tuesday. The call had over twenty representatives
from national groups working in the areas of civil
rights, health, labor, legal, media, political change,
and youth.
A note sent to the coalition with the draft statements
said:
"If Ford issues a statement tomorrow
that it will continue advertising Jaguar &
Land Rover in LGBT publications and says
it will continue supporting LGBT events and
organizations at current levels, we will
issue a unity statement commending Ford…" [Emphasis
added]
The draft statement to be issued in the event that
Ford falls short of the groups' demands outlines a
number of possible actions the coalition may take:
"…including, but not limited to bringing
pressure on Ford through its employees, retirees,
and Board members, through its dealers, through those
who make fleet purchasing decisions, through churches,
and through the media.."
With no mention of a nationwide boycott, national
LGBT leadership has been able to avoid accusations
of attempting to do economic damage to an American
company already financially struggling. Ford posted
a third quarter loss of $284 million. In its North
American operations, the company lost $2.2 billion,
pre-taxes. Ford is expected to close five plants when
a restructuring plan is announced next month.
Community leaders reached by PageOneQ
indicated that a statement from from Ford later today,
Wednesday, December 14.
Developing...
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Originally published on Wednesday December 14, 2005.