| Very few sales for Mary Cheney's book
Mary Cheney's book, Now It's My Turn, has sold less than 6,000 copies since it hit bookstores on May 9, 2006. With a reported advance of $2 million, the book's publisher, Simon and Schuster, would need o realize a profit of $266.66 on each book sold so far in order to break even, an impossible goal for a book with a cover price of $25.00.
Sales numbers from Neilsen Bookscan, as reported by the Advocate, indicate that during the week of June 3, the books sold 574 nationwide. This number, the Advocate reported, is 77% less sales than the number sold during the book's first week on the shelves, 2,445.
A review of the information on Amazon.com's entry for the book reveals a number of interesting facts:
Purchasers of Cheney's book, according to Amazon (graphic above), also purchased the books by authors recognized by many on the gay community as non-supportive of lesbian and gay equal rights. Other books purchased by buyers of Cheney's book include Godless: Church of Liberalism by Ann Coulter and Can She Be stopped: Hillary Clinton will be the next President of the United States unless... by John Podhoretz.
In another section of the same page, Amazon offers a discount for buyer's of Cheney's book. For $35.52 customers may purchase Cheney's and Coulter's books as a pair, a discount of almost 40%
Originally published on Monday June 12, 2006.