Bill O'Reilly is a little bit outraged, and a little bit confused. His panelists are much less so. The Heinz commercial, airing on British TV, features a family in which Mum is a "New York deli guy," accent and all, and ends with a short man-on-man kiss.

"It was obviously a gay thing," O'Reilly says. "I don't know what the message is, besides 'gay people like mayonnaise.'"

"Bill," says panelist Bernard Goldberg, "if you think a major corporation like Heinz is trying to sell a product like mayonnaise by appealing to gay people; and I say this in the best possible sense; you're nuts."

"This is not a gay issue," he added, "it's a mayonnaise issue."

The following clip is from Fox News' The O'Reilly Factor, aired on June 19, 2008.