The McCain campaign store, for $250, will customize a 3-by-6 foot outdoor banner, but as gay Democrat and McCain supporter Craig Brownstein of Washington's Edelman PR learned, what goes on the banner is subject to "content approval" by the campaign. Brownstein was told that his selection, "A Proud Gay Democrat for John McCain," was rejected. The representative told him over the phone that the banner "could only be personalized with names."

According to the McCain campaign store, "Demeaning or derogatory names or phrases are not acceptable."