The USA Network, whose ads feature the slogan "Characters Welcome," has launched the campaign in conjunction with a growing coalition of advocacy organizations, calling on the audience to sign the "Characters Unite Pledge."

The organizations include:

• AAPD (American Association of People with Disabilities)
• AIUSA (Amnesty International)
• ADL (Anti-Defamation League)
• ADC (American-Arab Anti-Discrimination Committee)
• AAJC (Asian American Justice Center)
• GLAAD (Gay & Lesbian Alliance Against Defamation)
• LCCR (Leadership Conference on Civil Rights)
• NCLR (National Council of La Raza)
• SPLC (Southern Poverty Law Center)

"At USA Network," the ad states, "we believe life is richer when we see past our differences and appreciate each other for the characters that we are."

The pledge reads:

"As a character of the USA, I hold these truths to be self-evident--that life is richer and we are stronger as a country when we see beyond stereotypes and appreciate each other for the characters that we are. I take this pledge to stand against prejudice, intolerance, and hate, and promote greater acceptance and understanding in my daily life. After all, characters are what make us USA."

The characters in the 30-second spot ad, widely ranging in age and race, give their reasons for pledging, which include:

"I pledge because the 'good old days' weren't the 'good old days.'"

"We're all American immigrants."

"I pledge because it's 2009, not 1959."

"I pledge because there is no black or white or yellow--there's just us."

"I pledge because this world is going to be better for my daughter."

"No one should be treated differently for how they look."

"I pledge because the view from the back of the bus sucks."

"I pledge because I don't believe in racism, sexism, or any-ism."

"I pledge because everybody deserves wedding gifts."

More information is available at USA Network. View the ad below: